Here's a little about my background and how I can help you:
- Firstly my IT / software engineering / internet expertise is exceptional.
I graduated top of
my academic year with a first class Master's Degree in Software Engineering,
and turned down a Ph.D to become an entrepreneur. I have many years of experience in
high profile projects within the computing
industry, specifically, on very large scale (high volume) web based projects.
Quite simply, I'll be able to take a quick
look at your business, and I'll instantly know
the challenges, risks, issues and shortcuts that others will miss.
With me on your team,
you'll never pay above the odds for an IT project, and I can help to
dramatically shorten your learning curve.
- Secondly, I'm a marketing expert, for example,
last year my small IT and marketing consultancy billed
almost six figures, specifically, helping large corporate
clients to improve the returns they achieve with their
advertising. In particular, I understand in great detail the
process of planning, bootstrapping, and optimising many
different strands of online and offline marketing. I have been personally mentored
by some of the top marketing professionals in the business, and now you can leverage my expertise in your business.
- I'm an expert in business process and modelling, which means
I understand how to create business designs that can scale beautifully, and locate what I like to call
it's "points of leverage", which in turn, enables me to see the most
effective ways to make your business grow, and help you get the best
return for every hour you spend working on your operation. The CEO
of Hewlett Packard (which is probably the world's most "process focused"
business) gave me an award for my exceptional ability to track and improve
business processes in a
way that both cuts costs and boosts profitability. If you are serious about
reaching a mass market with your message, having effective business processes, not
just in "sexy" areas like marketing and
IT, but also in "mundane" ones like business administration and customer service,
are essential. With me on your team, we'll re-engineer your business so that it
can scale beyond all of your competitors, and enable you to play the
role of "The Expert" at the highest possible level.
- I also own three businesses. Firstly, I own a well established IT and
marketing consultancy business, called Kiaya Limited. Secondly, I co-own a
business called The Inspirational Learning Company Limited with best selling
author, coach and speaker, Nick Williams. Via this company we have sold many hundreds of premium priced online learning
programmes, a suite of MP3 digital audio recordings, run a successful online
community catering to hundreds of members all over the world, and have
successfully distributed e-books to many thousands of satisfied customers. Currently, we are developing a whole suite of academically certified online
programmes, both for ourselves, and ultimately on behalf of other high profile
speakers and authors.
- Lastly, I'm investing heavily in a new suite of online services, the details
of which are currently under non-disclosure.
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Expert ongoing mentorship and guidance, designed
to support you through the process of improving
the profitability of your writing, speaking or coaching business,
costs just £129.00 per month. Niki will personally guide you
through the process of successfully packaging your expertise as information products,
online services, and / or premium consultancy, so that your message can be
extended too ever wider audiences.
You'll get one hour, every month, one-on-one
with Niki.
The process begins with a FREE, no obligation, initial telephone chat.
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This e-course will show you, not only how to double the profitability of your business, but how to create a business engine that will enable you to reach hundreds, thousands, or even tens of thousands of delighted customers, all over the world, with the power of your message, by leverageing the power of systematic marketing, information technology, and business processes, all whilst you reduce your workload.
Your business has a number of “leverage points”, which are the areas of your business where small amounts of effort can create large rewards.
An information business can grow from having just a few handfuls of clients, to becoming an unstoppable “economic machine” that can reach literally thousands of people with your message, generate large revenues, and ultimately give you the opportunity to play the role of “The Expert” at the highest possible level.
... I’d go one step further, and suggest that the average coach, speaker or author, does not really own a business at all, but instead, own an unstable and often exhausting self-employed job.
In the game of expertise, nobody wins when you play small.
Big profits can offer you freedom, latitude and potential which can be parleyed into something truly meaningful. I’d love to see you create an immensely powerful business vehicle that is capable of extending your expertise, wisdom, and vision to a worldwide audience, whilst giving you the platform to impact the lives of thousands of people with the power of your message.
You absolutely need hard cash left in your business, at the end of every month, otherwise you'll never be able to invest in building the infrastructure that will ultimately move your business forward.
I want you to do yourself an enormous favour, and rid yourself of the crazy idea that you need to do everything yourself.
Swapping hours for pounds eventually manifests itself as an income ceiling.
Your wisdom can be distilled into a portfolio of physical and digital products (featuring, for example, home study courses, online learning programmes, MP3 digital downloads, e-books, CDs, DVDs, digital multimedia, and complex premium packages) that you can sell around the clock, with the absolute minimum amount of your personal time and effort, to the widest possible audience.
You can play “the expert” at the highest possible level if you can create a portfolio of first-rate products, wrap them in powerful and systematic marketing, and create a business engine that supports all aspects of your operation.
Developing first-rate materials that distil your expertise into rigorously edited and carefully refined educational products is going to be one of the biggest challenges you'll face as you re-engineer your business. But if you want to reach a massive audience with your insights, and create a word of mouth sensation around your message, there are no shortcuts.
You can systematise and automate the marketing, sales, billing, fulfilment and customer relationship processes of your business.
As your business expands, your prospect database will grow to become the most valuable asset your business owns, and the biggest gun in your marketing arsenal.
Most of the free stuff that is given away on websites these days is terrible in terms of it's educational content, ... we'll develop your offering into a first class incentive that will stand out from the crowd.
Your marketing should yield better and better results, for less and less effort, over time. This is impossible unless you carefully measure your results and improve your performance.
Creating a successful online membership community, even a relatively small one, can generate an additional ongoing revenue stream for your business of many thousands of pounds per month.
Ultimately, we'll look at a number of advanced strategies for monetising your time by creating super-premium hybrid products that will be sold to small subsets of your audience.
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