INTERVIEW BETWEEN NIKI HIGNETT AND STEVE NOBEL (27th JAN 2007)

FIVE MOST LIFE CHANGING INSIGHTS.

STEVE NOBEL: Hello my name is Steve Nobel. I am the author of the Prosperity Game, and the Director of Alternatives in Piccadilly, London. I am here with a good friend of mine, Niki Hignett who is the founder of Kiaya Limited, which is an IT and Marketing consultancy business. He also co-owns The Inspirational Learning Company with Nick Williams, who is also a friend of mine, who wrote "The Work We Were Born To Do". Hello Niki.

NIKI HIGNETT: Hi Steve, thank you, thank you for coming!

STEVE NOBEL: Pleasure, I am here to interview you, because I want to find out some of your strategies for success, and I know you've got a few!

NIKI HIGNETT: I certainly do.

STEVE NOBEL: An interesting journey I think…

NIKI HIGNETT: Thank you.

STEVE NOBEL: Could you tell me a bit about your early background in the area of work. How did you get into this whole field?

NIKI HIGNETT: Yeah, I started off with a background in pure software engineering. I studied at UCW Aberystwyth, and there is a hardcore software engineering bias to that university department. They tend to turn out people into academic research, robotics and military grade applications. So, I came out of that whole experience prepared for a life as a hardcore programmer.

STEVE NOBEL: Okay. So what happened?

NIKI HIGNETT: Yeah, well I did just that actually... When I left university I worked at Hewlett Packard for a time, but I really wanted to live in London, so I worked my way down to London, and I got a job in The City, working on dynamic real-time systems for the financial industry, for big banks, stock exchanges, and such like.

STEVE NOBEL: So, this is all 9 to 5 stuff, isn't it?

NIKI HIGNETT: Absolutely, yeah, this is all very much a 9 to 5 job...

STEVE NOBEL: And how was the 9 to 5 career for you?

NIKI HIGNETT: Yeah, I enjoyed my time at Hewlett Packard, but when I found myself in The City, I guess I found it quite frustrating. I have memories of walking around the park nearby to where I used to work, and I used to think to myself, "What am I actually making here?" You know, "what contribution is actually resulting from my being at this job?"

STEVE NOBEL: Yeah.

NIKI HIGNETT: And what did I answer myself, "Very little!" We were essentially dealing with stock market data. Very little was actually being made.

STEVE NOBEL: So you were unsatisfied?

NIKI HIGNETT: Deeply.

STEVE NOBEL: Yeah.

NIKI HIGNETT: This was around about the time when I first met you, so you probably have some memories of me not being very happy in my work.

STEVE NOBEL: In the dim and distant past!

NIKI HIGNETT: It seems like a million years ago.

STEVE NOBEL: And, financially, how were you doing at this time? Were you getting well paid, but not feeling very good about it?

NIKI HIGNETT: It was kind of averagely paid, I suppose. The company that I was working at was, I suppose, what you'd call a "dotcom startup". I suppose I was probably earning an average salary for a software developer who was a graduate, maybe you know, 30k, 28k, something like that…

STEVE NOBEL: Right. So I think what people would be interested to hear is… You've had a bit of a journey from the 9 to 5 "unsatisfied job", getting averagely paid... Now, for some people, that would be quite good money, but you know, getting averagely paid for what you were doing... Could you tell me a bit about your journey, you know, how have you made the transit in your thinking from the 9 to 5 "unsatisfied job", to I guess, and we haven't actually said it yet, but being deeply satisfied, doing better financially, and being much more on track in your life?

NIKI HIGNETT: It is an interesting story, and before this interview began, you asked me to consider the things that I could share with people, the things that I learned that were life changing, and I suppose one of those things is perhaps the biggest mistake that I ever made in my career - and I suppose - the thing that I would probably most do differently, and that is, how I made the transition from being an employed person to being self-employed. The story goes a little bit like this: I had a great deal of frustration with my work, and at the same time, I had this image in my mind of "how cool" my life was going to be when I became self-employed. And ultimately it became all those things… But in the short term, I faced a huge learning curve, because I just quit my job cold turkey!

STEVE NOBEL: Right. And did you have some savings?

NIKI HIGNETT: I had probably two-and-a-half or three grand in savings.

STEVE NOBEL: Not massive!

NIKI HIGNETT: Not at all, in retrospect, it was either very brave, or very stupid, or possibly even both! So I did it, I just handed in my resignation, and they were shocked. I was the first person to ever leave this company, because it was so new, and they couldn't figure out why I was leaving…

STEVE NOBEL: They were giving you a good salary, and all the perks, and "you should stay!"

NIKI HIGNETT: Yeah, I had this strange experience. They actually offered to double my salary to keep me...

STEVE NOBEL: I remember that! I remember you saying that you turned it down.

NIKI HIGNETT: I turned it down. Because in my mind I was already set on the idea that my life was going to be in self-employment. This was where I was going to actually contribute to people, this was where I was actually going to make a difference in people's lives. That meant more to me than money at that time.

STEVE NOBEL: Wow - well that's inspiring just by itself - they offered to double your salary, and you turned it down because you wanted to make a difference. That meant more to you than just the - 50 grand - I think they were going to give you?

NIKI HIGNETT: Yeah, yeah.

STEVE NOBEL: So what happened when you started your journey?

NIKI HIGNETT: It was around about same time when I moved house, so I had all these transitions to deal with. I left the flat that I was living in, and moved into another place in Notting Hill, and I had, maybe, one or two clients, and absolutely nothing like enough work to sustain me, so I essentially started taking on debt.

STEVE NOBEL: How was that?

NIKI HIGNETT: Yeah that was lovely! (LAUGHTER)

STEVE NOBEL: Lovely! (LAUGHTER)

NIKI HIGNETT: Yeah I popped down to the bank and they said "Sure, how much would you like?"

STEVE NOBEL: Oh really?!

NIKI HIGNETT: I said, "I'll take 10 grand please!" So I took all of this money, and I thought to myself "this money buys me time", and I thought "all I have to do is just learn how to get clients, and I'll be fine". But what I didn't realize was the immense learning curve that it takes to run a successful business. When I used to sit at my job, I used to think to myself "You know, I am really good at this, I'm great at what I do. I don't need this company", you know, "I can do this myself!" And up to a certain extent that was true… I mean, I would never want to put anybody off starting their own business, because I think it's the best thing in the world, but what I would say is just realize that when you are working in the company that you are at, there are a great deal of other functions taking place in that business; there are people doing accountancy, people finding new clients, people dealing with legal issues, all kinds of different things... And when you start your own company you are suddenly responsible for all of these functions. So, there is a big learning curve that you have to face, and I wasn't expecting it, but I still had to face it... And that was kind of how it went...

STEVE NOBEL: It sounds sort of obvious, but of course, most people don't think about that, do they?

NIKI HIGNETT: Absolutely, yeah.

STEVE NOBEL: So you had to be your own accountant for a while, your own client finder, etc... Was that the hardest thing that you had to face initially?

NIKI HIGNETT: Yeah it was that, and also, the direction I decided upon for my product offering. When I look back - it was a mistake. I decided to offer Web Design services to people, and when I look back on this decision, it strikes me as a really strange thing to do! I was a top-notch software developer, why would I want to offer Web Design? No idea! But that's what I chose to do, probably because I thought that was what people wanted.

STEVE NOBEL: So how did you come to think that Web Design was what people wanted? You just assumed that it was?

NIKI HIGNETT: Yeah, it was in my mind because the whole thing with the Internet was kicking off and I thought to myself, naively, "what people really need are snazzy websites for their businesses, with lots of moving graphics, and animations! These websites are going to look really cool, they are going to be fantastic, and I'm going to build them!"

STEVE NOBEL: Yeah!

NIKI HIGNETT: So I quit my job and I faced two steep learning curves. Firstly, I had to learn how to design and build websites, and secondly, I had to learn how to manage a business from scratch, including ALL the different functions. BUT, what I was really good at doing was a third thing; software engineering, and somehow, I left that completely by the wayside. So I failed to focus on what I was really good at…

STEVE NOBEL: Yeah…

NIKI HIGNETT: I really underestimated the learning curve that it took to run a business, and I think that those would certainly be the two things that I would pass onto myself if I could travel back in time and tell myself a few things!

STEVE NOBEL: Yeah! Well, I think a lot of people make those same mistakes. Particularly making assumptions that "this is what people want" and not knowing if it's true, or not, until the end result is that either money comes in, or money doesn't come in...

NIKI HIGNETT: Absolutely right. For me it was the later! (LAUGHTER)

STEVE NOBEL: It was the later. (LAUGHTER)

NIKI HIGNETT: Yeah.

STEVE NOBEL: I wonder if there was another way of doing it?

NIKI HIGNETT: Oh sure there was, and this is one of the things that I have learned the hard way, and that I would do differently… These days I pitch my business and all my activities to focus as much as possible on what my clients NEED. This usually materializes as a couple of different things... Usually people either want to make their business more profitable, or have more fun running their business, make it more enjoyable, and achieve the same results with less effort. I've discovered that this is what people are really interested in, people don't really care about snazzy websites or they shouldn't...

STEVE NOBEL: Yeah?

NIKI HIGNETT: … In my opinion people should only care about having a great website to the extent that it makes their business more profitable and it makes their lives easier.

STEVE NOBEL: Because you could have a great website, but if nobody ever finds it, what good is that?

NIKI HIGNETT: Absolutely. I made several really snazzy websites for clients, and you know, ultimately what did they do for people? What did they achieve? Many of them achieved very little…

STEVE NOBEL: Yeah.

NIKI HIGNETT: Now I find myself recommending to my clients the exact reverse of the products that I was offering when I was first starting out in self-employment.

STEVE NOBEL: I heard a saying from that wise old Greek Aristotle "where your talents and the needs of the world meet, that's where your life's path is to be found".

NIKI HIGNETT: Sure.

STEVE NOBEL: And so you had this great talent, but in a way, you weren't meeting the needs of the world. You were offering the things that you thought people wanted, but now, what you are doing differently is that you are discovering what your clients truly need and you are giving it to them...

NIKI HIGNETT: Absolutely.

STEVE NOBEL: And where the two meet, that's where you are discovering your passion and the profitability of your company.

NIKI HIGNETT: Absolutely, and this is one of the reasons why my life has changed so dramatically. Firstly, I gained some deep insights into the services that my clients actually needed, and in retrospect, I suppose it took the experience of running a business myself before I really began to understand what the "common needs" of business owners actually are. And to actually meet those needs, on that level, also took a huge learning curve. So, there was a kind of "competence" issue as well. I had to really become competent in all of these different facets of expertise. Of course, I was already a world-class software developer, but I guess I really started to become more successful when I began to understand marketing at a deep level.

STEVE NOBEL: Alright, yeah. You got this experience from working with one of your clients, didn't you? You can mention them?

NIKI HIGNETT: Yeah, sure, actually it was kind of a "two fold thing", I recognized that I desperately needed marketing skills, both for myself, but also to help support my business partners. This was around about the time when we were starting to build a separate business that required solid marketing to be successful. I realized that, at the time, we didn't have any of these skills. None of the directors of our business had these skills, and I realized that I needed them, so I started investing time into developing them.

STEVE NOBEL: Yeah.

NIKI HIGNETT: I spend probably three or four years focusing very, very hard on building this skill set.

STEVE NOBEL: Sure.

NIKI HIGNETT: And when I started developing these skills, suddenly, people started actually employing me to use them. And then I got lucky. I ended up in a bunch of environments were marketing was being used in cutting edge ways. Also, I started meeting people who are exceptional at marketing, and I started having conversations with them, and finally, I started working with them. This is when my marketing skills really began to take off.

STEVE NOBEL: Well, I'll put into esoteric terms: it's almost like a "brave warrior mind set", you were sort of "getting out there, drumming for business, and carving your way through the world". Where as, previously, when then you initially began your journey it seemed to me that you were in a kind of "yin receptive mode". It seems that now you have a great balance.

NIKI HIGNETT: That's actually a really good way of putting it. I had this, almost naïve, expectation that if I just set myself up a little "store front" that people would just come. "Build it and they will come!"

STEVE NOBEL: Yeah…That old adage.

NIKI HIGNETT: And all marketers know that this is simply not the truth... But also in many ways, my clients at the time had the same expectations. So we both had a kind of "shared incorrect assumption". They thought that if I built them a website that they would get new business automatically. But often it didn't happen that way. I was developing really good websites, but the truth is, having a really good website does not automatically deliver you a really good business.

STEVE NOBEL: Did the clients give any feedback about that? Did they tell you "You've built me this great website, but nobody is coming!"

NIKI HIGNETT: Yeah, absolutely! And what was my response? And what would have been the response of any Web Designer back then? They'd say - "So? Your website is cool, isn't it? This has nothing to do with me. I made you a really snazzy website. You got what you wanted, right?"

STEVE NOBEL: Yeah!

NIKI HIGNETT: But they thought it was going to guarantee them new business. They were confused about the poor results they were getting...

STEVE NOBEL: So was that when you began to see the need, from this feedback?

NIKI HIGNETT: Yeah absolutely, but at the time, I simply didn't have the skills to meet that need.

STEVE NOBEL: Right.

NIKI HIGNETT: So I went on this huge learning journey to gain competence in several different new areas, so that eventually, I could pitch myself as somebody who could actually meet those needs, and solve these kinds of problems.

STEVE NOBEL: Okay, so there was an issue of competence, and of perhaps, learning new skills. But, what about the quality of your relationships? I know you partnered with at least one or two people over the years, with mixed results, and today, I know you are working with Nick Williams who is a friend of mine. So, what is the difference in terms of quality of relationships that you've found has been helpful, or perhaps, not so helpful?

NIKI HIGNETT: That's a really interesting question. When I was about a year into self-employment I created a business partnership with a good friend of mine, and you know, he was also a really good software developer, but the problem was, that between us, we still didn't have the skills that we needed to be successful.

STEVE NOBEL: So similar skills.

NIKI HIGNETT: Exactly, yeah.

STEVE NOBEL: Right.

NIKI HIGNETT: The reason that I wasn't being successful by myself was because I lacked certain skills, and a lot of those skills were marketing related, so just because I partnered up with somebody else, didn't necessarily mean that I was going to be successful, unless they had some of the skills that I lacked. In this case, it was essentially, you know, "one plus one equals one".

STEVE NOBEL: That's an interesting idea! What about with Nick Williams.

NIKI HIGNETT: Oh yeah. The business I have with Nick is fantastic, and I think part of the reason is because we have both been on an incredible learning journey together because, going back in time a little, we started off a little venture called the Dreambuilders Community...

STEVE NOBEL: This was a great site! And a great business too…

NIKI HIGNETT: Yeah and it was successful! At it's high point we had, you know, verging upon, 300 members, like 270 members, all over the world and we had great ambitions for the project. I had created little technology that could scale to serve 10,000, 20,000 or 50,000 customers, if only we could market it successfully...

STEVE NOBEL: Could you say what the business was, so people get an idea about it?

NIKI HIGNETT: Yeah, Nick Williams is the author of "The Work We Were Born To Do", so his business is essentially coaching people to be successful in a broader sense in their work, and to be happy and fulfilled… And Barbara Winter, she was our other business partner. She is essentially one of the USA's leading lights in entrepreneurship, so between the two of them, they had all this great information relating to "how do you really start a business", "how do you become entrepreneurial", "how do you actually move away from working in a 9 to 5 job".

STEVE NOBEL: Barbara wrote a book, "Making a Living Without a Job", which is a huge success. We have had both of them through Alternatives… They have such great content between them…

NIKI HIGNETT: Yeah, they really do have fantastic content. I had developed great IT systems, and also, really good community software, billing systems, service provision, systems to get feedback, etc. I'd built all of these fantastic IT systems...

STEVE NOBEL: You built it! So people would go to this website and would put their personal stories up, and network with other people who were interested in being entrepreneurial and successful. So this was a great resource for people who wanted to know about how to start a business. But, this learning curve that we are discussing was also present, wasn't it?

NIKI HIGNETT: Yeah, it was there. We faced a situation where we decided that we actually wanted to build a big company. We wanted to build a really big company, that would serve thousands of people all over the world, but none of us had the kinds of marketing skills that it took to transform a small business into being a large business

STEVE NOBEL: Yeah.

NIKI HIGNETT: And that was what triggered my learning journey around all of this material. So, I spent probably three years studying marketing…

STEVE NOBEL: Wow. So, with Nick you have had a very different kind of relationship, so what has he taught you?

NIKI HIGNETT: Well the experience that I have had with Nick is really one of co-learning, you know, both of us want to continue to build a large business around various different peoples' information; personal development information, and information that is going to help people to be really successful. We have been on this journey together. It feels like we have been there for each other to bounce ideas off and to learn. So, you know, our ongoing dialogue is always like - "here is some new information, how can we leverage this in our business right now?"

STEVE NOBEL: Okay.

NIKI HIGNETT: It's very proactive, and it's a great relationship.

STEVE NOBEL: Thinking about the people that I share this kind of relationship with - I get stretched! There's an IT friend of mine who, when I talk to him, my vision gets expanded about what's possible, and vice-versa, I do the same for him. Do you do that for each other?

NIKI HIGNETT: Absolutely, I mean, some of the things that Nick has really stretched my imagination on, has to do with the subject of teaching. Our business has to do with selling content. So essentially we own an "information packaging" business, and the information that we package is designed to help people to achieve a multitude of results in their lives, for example, to find work they love, become experts in their niches, become good teachers, become good learners, all of these kinds of things... It's all about the quality of content that we can deliver.

STEVE NOBEL: Yeah.

NIKI HIGNETT: This is what I learned from Nick, and also, from an associate of ours called Rick Thorn, who is one of the leading lights in academia in this particular area. We have been on this whole journey around the subject of teaching and learning. Okay, so you know something, so you have skills, but the question is: can you pass those skills onto somebody else in a way that's reliable and consistent?

STEVE NOBEL: Yeah.

NIKI HIGNETT: We have been discovering how to create solid education for people that we know is going to help them. Because we know that if we can create really good education, people are going to get clear benefits, and they are going to tell their friends.

STEVE NOBEL: Sounds great. It sounds like a great working partnership.

NIKI HIGNETT: It's fantastic.

STEVE NOBEL: And I want to ask you about where you are right now in your life, because you've come from a deeply unsatisfied place, earning an average income, but now you are an entrepreneur and you own your own business.

NIKI HIGNETT: Yeah.

STEVE NOBEL: So what's happening now?

NIKI HIGNETT: Yeah, I suppose, I feel like I started getting serious traction, and my life really started changing probably two and a half years ago. And the first thing I noticed was that I suddenly felt like I had the "competence" to help businesses take the next steps and to become more successful. That's when I started getting really good gigs!

STEVE NOBEL: Okay.

NIKI HIGNETT: I have this network of contacts, people who I have helped in the past, and that was when my phone really started ringing. For example, I've spent the last year and a half consulting, three days a week, to some pretty hefty multinational companies, and earning what, by the standards of my past, is an awful lot of money for not a great deal of work.

STEVE NOBEL: Great.

NIKI HIGNETT: But also the quality of my experience in the office was completely transformed. So when I was working in the city as a software developer I kind of felt like, you know, that I was on a production line.

STEVE NOBEL: Yeah.

NIKI HIGNETT: … and somebody was whipping me from behind, you know shouting, "work harder!" I was in a production role.

STEVE NOBEL: Yeah.

NIKI HIGNETT: But these days I feel like my role is more one of "trusted advisor", a confidant even, and somebody who can be relied on for insights into business situations that will help companies and individuals to become more successful. So, I found that people really started listening to what I had to say, and also, people would take action immediately based on what I had to say, and they would see the results, and grow to trust me more. It was like a positive feedback cycle.

STEVE NOBEL: Okay.

NIKI HIGNETT: And I started to get a reputation…

STEVE NOBEL: You mentioned earlier one of your motivations for leaving your 9 to 5 job was that you wanted to make a difference. Do you feel like you are making a difference now?

NIKI HIGNETT: Yeah I really do feel like I make a difference, I really do, especially in terms of the newer aspects of my business. I've gradually moved away from consulting to big companies toward focusing on helping small and medium size businesses to be more successful. I am never happier than when I am in a conversation with, a small or medium size business owner, especially if they are a coach, author, speaker or consultant who has information, or a message, that they want to share. I'm never happier than when I am sitting opposite one of those people talking about their business, and getting excited about the opportunities that they have available to them.

STEVE NOBEL: So, in terms of "essence"… For some people, what's really important to them is "creative self expression" and for another person it might be "freedom", for another it may be "passion", for somebody like Nick Williams, it might be "inspiration"…

NIKI HIGNETT: Sure…

STEVE NOBEL: So, what's really driving you forward?

NIKI HIGNETT: That is another really interesting question! I know the answer immediately, it is "freedom".

STEVE NOBEL: Freedom, and do you have that quality now in your life?

NIKI HIGNETT: I really do…

STEVE NOBEL: So how do you know you have freedom, what is it? Is it a feeling; is it an experience, what's going on?

NIKI HIGNETT: It's a direct experience.

STEVE NOBEL: Direct experience!

NIKI HIGNETT: Direct experience, sure, because I have the ability to more or less structure my life as I choose.

STEVE NOBEL: Great!

NIKI HIGNETT: It's a beautiful thing! When we came to this conversation you asked me about the big insights that I have discovered that have changed my life, and one of those insights relates to something that has removed pressure on me to earn an income. This is a big part of what contributes to the feeling of freedom I have today, because I have income that comes to me, more or less automatically, without me necessarily having to work.

STEVE NOBEL: This is the idea that you are making money, while you sleep, through the internet?

NIKI HIGNETT: Yeah, I kind of rebel against the idea, just a little bit, because it undersells the work actually going to creating these kinds of systems. I like to think of these things as "business assets"...

STEVE NOBEL: Yeah.

NIKI HIGNETT: This is the idea that you can put in some effort, and you can create a set of systems that can distribute products to people, market products to people, deal with their inquiries, make sure they are happy, and expand your business, and all of this can happen without too much cost in terms of your own personal time. It all has to do with "systems"...

STEVE NOBEL: Systems.

NIKI HIGNETT: Yeah.

STEVE NOBEL: At a personal level, I was earning my money, and I know it was a similar situation for you, from just one channel - the 9 to 5 job. It seems that this journey, for both of us, has to do with extending beyond having just one source of income. I guess you now have many channels?

NIKI HIGNETT: Sure.

STEVE NOBEL: So, you have created many different ways to earn money? Multiple sources of income?

NIKI HIGNETT: Yeah, I have several different ways. One of the prominent ways is via the business that I have with Nick Williams. As I mentioned, we have a company called the Inspirational Learning Company that packages electronic products. We make sales every day, and it does actually give me the feeling that I'm earning money while I sleep, although I realize that the reason I'm earning this money "while I sleep" is because I've put in the time and the effort, with Nick, to actually build, not only great content and products, but also a solid structure for marketing and distributing our offerings. I don't necessarily rely on this money, but it does offer me freedom. I also sell IT services that provide a residual income. This can be things like hosting people's websites, systems for e-commerce, and it can also be leasing deals... I went through a whole period where instead of actually having somebody pay me a lump sum to develop a set of IT systems for them, I would sign a leasing agreement with them and package the deal in a way that created a residual income asset for me. I have a few of these, and they put money in my bank account every single month. It really does help!

STEVE NOBEL: I guess there is no limit to the number of income streams you can create.

NIKI HIGNETT: Absolutely.

STEVE NOBEL: It's just limited by your imaginations.

NIKI HIGNETT: And the beauty is that these things can start small. Anybody who is listening to this recording and thinking "how could I do this?" it can start with just one small thing that creates just a little bit of income for you. And what that little bit of income does, is to remove just a little bit of pressure on you to earn your salary, and it gives you a little bit more free time… And with that little bit more free time, you can create a slightly larger asset, that can create a little bit more income, which gives you a little bit more free time, which means you can invest in your assets a little more... and it's like a seesaw that gradually tips.

STEVE NOBEL: A tipping point!

NIKI HIGNETT: A tipping point, yeah, so eventually you've plenty of cash coming in, and plenty of free time, and then taking it to its ultimate conclusion, eventually all of your time is pretty much freed up, and you have immense amounts of money to invest.

STEVE NOBEL: Yeah, this is going to be music to many people's ears. So tell me - here you are enjoying all this extra money that's coming in, with this great quality of freedom in your life. Could you tell me a bit about where your life is right now? You know, are you working crazy 12 hour days, or are you structuring in a range of different activities? How is your life different on a personal level?

NIKI HIGNETT: Yeah, you know, I actually do work pretty hard! I am not going to tell you that… Well, I actually do probably get up very late and stuff! But I actually really, really, love what I do, so I am not the kind of person that wouldn't work.

STEVE NOBEL: Yeah!

NIKI HIGNETT: And also, I feel that what I am doing is building for my future, so I feel that it's an investment. I work hard because I love what I do, and because I feel it's an investment that is going to mean that I can provide myself with the choice of whether or not to "work hard" in the future...

STEVE NOBEL: That's amazing to hear! Niki, it's been a great pleasure speaking to you. I think that's a great note to end on. I was inspired hearing that… Do you want to mention your website?

NIKI HIGNETT: Sure, absolutely, if there any professional authors, consultants, coaches, or speakers out there who are interested in the idea that they can take their existing materials and extend them to a much larger audience by leveraging the power of the Internet, then there's probably a great deal that I can do to help. My website is just my name, which is niki-hignett.com.

STEVE NOBEL: Niki, thank you.

NIKI HIGNETT: Thank you.

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